And Moab said unto the elders of Midian, Now shall this company lick up all that are round about us, as the ox licketh up the grass of the field. And Balak the son of Zippor was king of the Moabites at that time.

So the Moabites said to the elders of Midian, “This horde will devour everything around us, as an ox licks up the grass of the field.” Since Balak son of Zippor was king of Moab at that time,