N. motive, springs of action, wellsprings of action, reason, ground, call, principle, by end, by purpose, mainspring, primum mobile, keystone, the why and the wherefore, pro and con, reason why, secret motive, arriere pensee, intention, inducement, consideration, attraction, loadstone, magnet, magnetism, magnetic force, allectation|, allective|, temptation, enticement, agacerie, allurement, witchery, bewitchment, bewitchery, charm, spell, fascination, blandishment, cajolery, seduction, seducement, honeyed words, voice of the tempter, song of the sirens forbidden fruit, golden apple, persuasibility, persuasibleness, attractability, impressibility, susceptibility, softness, persuasiveness, attractiveness, tantalization, influence, prompting, dictate, instance, impulse, impulsion, incitement, incitation, press, instigation, provocation, inspiration, persuasion, suasion, encouragement, advocacy, exhortation, advice, solicitation, lobbyism, pull*, incentive, stimulus, spur, fillip, whip, goad, ankus, rowel, provocative, whet, dram, bribe, lure, decoy, decoy duck, bait, trail of a red herring, bribery and corruption, sop, sop for cerberus, prompter, tempter, seducer, seductor, instigator, firebrand, incendiary, siren, circe, agent provocateur, lobbyist

V. induce, move, draw, draw on, bring in its train, give an impulse, to, inspire, put up to, prompt, call up, attract, beckon, stimulate, spirit up, inspirit, rouse, arouse, animate, incite, foment, provoke, instigate, set on, actuate, act upon, work upon, operate upon, encourage, pat on the back, pat on the shoulder, clap on the back, clap on the shoulder, influence, weigh with, bias, sway, incline, dispose, predispose, turn the scale, inoculate, lead by the nose, have influence with, have influence over, have influence upon, exercise influence with, exercise influence over, exercise influence upon, go round, come round one, turn the head, magnetize, lobby, persuade, prevail with, prevail upon, overcome, carry, bring round to one's senses, bring to one's senses, draw over, win over, gain over, come over, talk over, procure, enlist, engage, invite, court, tempt, seduce, overpersuade, entice, allure, captivate, fascinate, bewitch, carry away, charm, conciliate, wheedle, coax, lure, inveigle, tantalize, cajole, tamper with, bribe, suborn, grease the palm, bait with a silver hook, gild the pill, make things pleasant, put a sop into the pan, throw a sop to, bait the hook, enforce, force, impel, propel, whip, lash, goad, spur, prick, urge, egg on, hound, hurry on, drag, exhort, advise, call upon &c. press, advocate, set an example, set the fashion, keep in countenance, be persuaded &c, yield to temptation, come round, concede, obey a call, follow advice, follow the bent, follow the dictates of, act on principle

Adj. impulsive, motive, suasive, suasory, persuasive, persuasory, hortative, hortatory, protreptical|, inviting, tempting, &c. v, suasive, suasory, seductive, attractive, fascinating, provocative, induced, disposed, persuadable, spellbound, instinct with, smitten with, infatuated, inspired, by

Adv. because, therefore, from this motive, from that motive, for this reason, for that reason, for, by reason of, for the sake of, count of, out of, from, as, forasmuch as, for all the world, on principle

Phr. fax mentis incendium gloriae, "temptation hath a music for all ears" "to beguile many and be beguiled by one"

N. excitation of feeling, mental excitement, suscitation, galvanism, stimulation, piquance, piquancy, provocation, inspiration, calling forth, infection, animation, agitation, perturbation, subjugation, fascination, intoxication, enravishment, entrancement, pressure, tension, high pressure, unction, impressiveness, trail of temper, casus belli, irritation, passion, thrill, repression of feeling, sensationalism, yellow journalism

V. excite, affect, touch, move, impress, strike, interest, animate, inspire, impassion, smite, infect, stir the blood, fire the blood, warm the blood, set astir, wake, awake, awaken, call forth, evoke, provoke, raise up, summon up, call up, wake up, blow up, get up, light up, raise, get up the steam, rouse, arouse, stir, fire, kindle, enkindle, apply the torch, set on fire, inflame, stimulate, exsuscitate|, inspirit, spirit up, stir up, work up, pique, infuse life into, give new life to, bring new blood, introduce new blood, quicken, sharpen, whet, work upon, hurry on, give a fillip, put on one's mettle, fan the fire, fan the flame, blow the coals, stir the embers, fan into a flame, foster, heat, warm, foment, raise to a fever heat, keep up, keep the pot boiling, revive, rekindle, rake up, rip up, stir the feelings, play on the feelings, come home to the feelings, touch a string, touch a chord, touch the soul, touch the heart, go to one's heart, penetrate, pierce, go through one, touch to the quick, possess the soul, pervade the soul, penetrate the soul, imbrue the soul, absorb the soul, affect the soul, disturb the soul, absorb, rivet the attention, sink into the mind, sink into the heart, prey on the mind, distract, intoxicate, overwhelm, overpower, bouleverser, upset, turn one's head, fascinate, enrapture, agitate, perturb, ruffle, fluster, shake, disturb, startle, shock, stagger, give one a shock, give one a turn, strike all of a heap, stun, astound, electrify, galvanize, petrify, irritate, sting, cut to the heart, cut to the quick, try one's temper, fool to the top of one's bent, pique, infuriate, madden, make one's blood boil, lash into fury, be excited, flush up, flare up, catch the infection, thrill, mantle, work oneself up, seethe, boil, simmer, foam, fume, flame, rage, rave, run mad

Adj. excited, wrought up, up the qui vive, astir, sparkling, in a quiver, in a fever, in a ferment, in a blaze, in a state of excitement, in hysterics, black in the face, overwrought, tense, taught, on a razor's edge, hot, red-hot, flushed, feverish, all of a twitter, in a pucker, with quivering lips, with tears in one's eyes, flaming, boiling over, ebullient, seething, foaming at the mouth, fuming, raging, carried away by passion, wild, raving, frantic, mad, distracted, beside oneself, out of one's wits, ready to burst, bouleverse, demoniacal, lost, eperdu, tempest-tossed, haggard, ready to sink, stung to the quick, up, on one's high ropes, exciting, absorbing, riveting, distracting, impressive, warm, glowing, fervid, swelling, imposing, spirit-stirring, thrilling, high- wrought, soul-stirring, soul-subduing, heart-stirring, heart-swelling, heart-thrilling, agonizing, telling, sensational, hysterical, overpowering, overwhelming, more than flesh and blood can bear, yellow, piquant, spicy, appetizing, provocative, provoquant, tantalizing, eager to go, anxious to go, chafing at the bit

Adv. till one is black in the face

Phr. the heart beating high, the heart going pitapat, the heart leaping into one's mouth, the blood being up, the blood boiling in one's veins, the eye glistening - "in a fine frenzy rolling", the head turned, "when the going gets tough, the tough get going"