N. motive, springs of action, wellsprings of action, reason, ground, call, principle, by end, by purpose, mainspring, primum mobile, keystone, the why and the wherefore, pro and con, reason why, secret motive, arriere pensee, intention, inducement, consideration, attraction, loadstone, magnet, magnetism, magnetic force, allectation|, allective|, temptation, enticement, agacerie, allurement, witchery, bewitchment, bewitchery, charm, spell, fascination, blandishment, cajolery, seduction, seducement, honeyed words, voice of the tempter, song of the sirens forbidden fruit, golden apple, persuasibility, persuasibleness, attractability, impressibility, susceptibility, softness, persuasiveness, attractiveness, tantalization, influence, prompting, dictate, instance, impulse, impulsion, incitement, incitation, press, instigation, provocation, inspiration, persuasion, suasion, encouragement, advocacy, exhortation, advice, solicitation, lobbyism, pull*, incentive, stimulus, spur, fillip, whip, goad, ankus, rowel, provocative, whet, dram, bribe, lure, decoy, decoy duck, bait, trail of a red herring, bribery and corruption, sop, sop for cerberus, prompter, tempter, seducer, seductor, instigator, firebrand, incendiary, siren, circe, agent provocateur, lobbyist

V. induce, move, draw, draw on, bring in its train, give an impulse, to, inspire, put up to, prompt, call up, attract, beckon, stimulate, spirit up, inspirit, rouse, arouse, animate, incite, foment, provoke, instigate, set on, actuate, act upon, work upon, operate upon, encourage, pat on the back, pat on the shoulder, clap on the back, clap on the shoulder, influence, weigh with, bias, sway, incline, dispose, predispose, turn the scale, inoculate, lead by the nose, have influence with, have influence over, have influence upon, exercise influence with, exercise influence over, exercise influence upon, go round, come round one, turn the head, magnetize, lobby, persuade, prevail with, prevail upon, overcome, carry, bring round to one's senses, bring to one's senses, draw over, win over, gain over, come over, talk over, procure, enlist, engage, invite, court, tempt, seduce, overpersuade, entice, allure, captivate, fascinate, bewitch, carry away, charm, conciliate, wheedle, coax, lure, inveigle, tantalize, cajole, tamper with, bribe, suborn, grease the palm, bait with a silver hook, gild the pill, make things pleasant, put a sop into the pan, throw a sop to, bait the hook, enforce, force, impel, propel, whip, lash, goad, spur, prick, urge, egg on, hound, hurry on, drag, exhort, advise, call upon &c. press, advocate, set an example, set the fashion, keep in countenance, be persuaded &c, yield to temptation, come round, concede, obey a call, follow advice, follow the bent, follow the dictates of, act on principle

Adj. impulsive, motive, suasive, suasory, persuasive, persuasory, hortative, hortatory, protreptical|, inviting, tempting, &c. v, suasive, suasory, seductive, attractive, fascinating, provocative, induced, disposed, persuadable, spellbound, instinct with, smitten with, infatuated, inspired, by

Adv. because, therefore, from this motive, from that motive, for this reason, for that reason, for, by reason of, for the sake of, count of, out of, from, as, forasmuch as, for all the world, on principle

Phr. fax mentis incendium gloriae, "temptation hath a music for all ears" "to beguile many and be beguiled by one"

N. pleasurableness, pleasantness, agreeableness, pleasure giving, jucundity, delectability, amusement, attraction, attractiveness, attractability, invitingness, harm, fascination, enchantment, witchery, seduction, winning ways, amenity, amiability, winsomeness, loveliness, sunny side, bright side, sweets, goodness, manna in the wilderness, land flowing with milk and honey, bittersweet, fair weather, treat, regale, dainty, titbit, tidbit, nuts, sauce piquante

V. cause pleasure, produce pleasure, create pleasure, give pleasure, afford pleasure, procure pleasure, offer pleasure, present pleasure, yield pleasure, please, charm, delight, becharm, imparadise, gladden, take, captivate, fascinate, enchant, entrance, enrapture, transport, bewitch, enravish, bless, beatify, satisfy, gratify, desire, &c. 865, slake, satiate, quench, indulge, humor, flatter, tickle, tickle the palate, regale, refresh, enliven, treat, amuse, take one's fancy, tickle one's fancy, hit one's fancy, meet one's wishes, win the heart, gladden the heart, rejoice the heart, warm the cockles of the heart, do one's heart good, attract, allure, stimulate, interest, make things pleasant, popularize, gild the pill, sugar-coat the pill, sweeten

Adj. causing pleasure, laetificant, pleasure-giving, pleasing, pleasant, pleasurable, agreeable, grateful, gratifying, leef|, lief, acceptable, welcome, welcome as the roses in may, welcomed, favorite, to one's taste, to one's mind, to one's liking, satisfactory, refreshing, comfortable, cordial, genial, glad, gladsome, sweet, delectable, nice, dainty, delicate, delicious, dulcet, luscious, palatable, luxurious, voluptuous, sensual, attractive, inviting, prepossessing, engaging, winning, winsome, taking, fascinating, captivating, killing, seducing, seductive, heart-robbing, alluring, enticing, appetizing, cheering, bewitching, enchanting, entrancing, enravishing, charming, delightful, felicitous, exquisite, lovely, ravishing, rapturous, heartfelt, thrilling, ecstatic, beatic, beatific, seraphic, empyrean, elysian, palmy, halcyon, saturnian

Phr. decies repetita placebit, "charms strike the sight but merit wins the soul", "sweetness and light", beauty is only skin deep

N. sorcery, occult art, occult sciences, magic, the black art, necromancy, theurgy, thaumaturgy, demonology, demonomy, demonship, diablerie, bedevilment, witchcraft, witchery, glamor, fetishism, fetichism, feticism, ghost dance, hoodoo, obi, obiism, voodoo, voodooism, shamanism, vampirism, conjuration, bewitchery, exorcism, enchantment, mysticism, second sight, mesmerism, animal magnetism, od force, odylic force, electrobiology, clairvoyance, spiritualism, spirit rapping, table turning, divination, sortilege, ordeal, sortes virgilianae, hocus-pocus

V. practice sorcery, cast a nativity, conjure, exorcise, charm, enchant, bewitch, bedevil, hoodoo, voodoo, entrance, mesmerize, magnetize, fascinate, taboo, wave a wand, rub the ring, rub the lamp, cast a spell, call up spirits, call up spirits from the vasty deep, raise spirits from the dead

Adj. magic, magical, mystic, weird, cabalistic, talismanic, phylacteric, incantatory, charmed, circean, odylic, voodoo